Growth Marketing

I don't just run campaigns.
I build the systems that make them scale.

Growth Marketing Manager with 6+ years architecting full-funnel revenue systems — paid acquisition, CRM automation, retention, and measurement — in environments where speed and experimentation matter more than process.

Dubai, UAEOpen to opportunities6+ years experience

Key Numbers

E-commerce revenue growth

150%

Shopify — paid + lifecycle strategy

Annual growth budget

AED 11M

Paid 40% · SEO 25% · Retention 35%

Churn reduction

35%

Behavioural lifecycle automation

LTV increase

45%

Smart nurturing workflows

Shorter sales cycle

40%

AI-powered lead qualification

ROAS

4.5:1

Google AI · Meta Advantage+

Professional Summary

I'm a growth marketer who thinks in systems. My approach starts with the full funnel — not just acquisition — and connects paid channels, lifecycle automation, and analytics into a single revenue engine.

At DubiMed I manage an AED 11M annual budget across paid, organic, content, and CRM while leading a 9-person specialist team. I built the AI-powered lifecycle automation from scratch, drove 150% e-commerce revenue growth on Shopify, and own the Power BI dashboards the C-suite relies on daily.

My edge is speed with rigour: I move fast, test constantly, and validate every decision with data. If you're looking for someone who can own the number, I'm that person.

Work Experience

Nov 2024 – Present

Dubai, UAE

Growth Marketing Manager — Full-Funnel Growth Lead

DubiMed

●Lead cross-functional team of 9 specialists (designers, videographers, data analysts, brand managers) owning end-to-end customer journey
●Manage AED 11M annual growth budget achieving 30% YoY revenue growth
●Built AI-powered customer lifecycle automation — smart lead qualification, behavioural segmentation, personalised nurturing — cutting sales cycle 40%, improving conversion 30%
●Developed Power BI dashboards giving C-suite real-time visibility into CAC, LTV, retention, and multi-channel attribution
●Optimised paid acquisition via AI bidding (Google AI, Meta Advantage+) — 35% CPA reduction at 4.5:1 ROAS
●Spearheaded influencer partnerships and community building — 25% brand engagement increase across MENA

Nov 2022 – Nov 2024

Dubai, UAE

Growth Marketing Specialist — E-Commerce Scaling

DubiMed

●Launched Shopify platform from zero → 150% revenue growth through integrated paid, organic, and lifecycle strategy
●Built 10+ automated customer journey workflows in Zoho CRM — lead scoring, nurturing, multi-touch attribution — reducing churn 30%
●Grew organic traffic 60% through SEO and content strategy while managing AED 500K+ monthly paid budget — CAC down 25%
●Analysed customer cohorts, identified high-LTV segments, reallocated budget → 28% marketing ROI improvement
●Email automation and personalised recommendations → 35% repeat purchase rate increase

Oct 2020 – Nov 2022

Dubai, UAE

Digital Marketing Executive

Skyline Media

●Managed integrated growth campaigns (AED 200K+ monthly) achieving 27% traffic growth and 120% engagement increase
●Built influencer partnership program generating AED 250K+ annual revenue at 22% lower CAC than paid channels
●Achieved first-page SEO rankings for 20+ competitive keywords

Skills

Growth & Performance

Full-funnel growth strategyCustomer lifecycle managementCohort analysisMulti-touch attributionA/B testingConversion rate optimisationGA4Power BILooker Studio

Paid Acquisition

Google Ads (Search, PMax, Shopping, Demand Gen)Meta AdsTikTok AdsSnapchat AdsGoogle AI biddingMeta Advantage+

AI & Automation

LLMs (GPT-4, Claude 3)Prompt engineeringRAG pipelinesAI agentsn8nZapier / Make.comPythonREST APIs

CRM & Lifecycle

Zoho CRMSalesforce / HubSpotLead scoringEmail & SMS automationCustomer segmentationRetention campaigns

Organic Growth

Technical SEOSemrush / AhrefsContent strategyInfluencer partnershipsGoogle Search Console

Education

BSc Computer Science & Statistics

Alexandria University · 2019

Certifications