Digital Marketing Leadership

I lead marketing teams that deliver —
strategy, execution, and the numbers.

Strategic Digital Marketing Manager with 6+ years running integrated marketing at scale. Cross-functional teams, multi-million dollar budgets, and a Computer Science background that gives me a technical edge most marketing leaders don't have.

Dubai, UAEOpen to new opportunities6+ years experience

Key Numbers

Person team led

Designers, analysts, media buyers, brand

Annual marketing budget

AED 11M+

Paid · organic · content · CRM

E-commerce revenue growth

150%

Platform launch to scale

Paid channels managed

Google · Meta · TikTok · Snapchat

ROAS

6:1

Multi-channel campaign performance

Faster lead response

70%

CRM automation overhaul

Professional Summary

I'm a marketing leader who runs paid, organic, content, CRM, and brand as a single integrated system — not in silos. Every channel feeds the others. Every metric connects back to revenue.

Currently Digital Marketing Manager at DubiMed, where I lead a 12-person team and manage an AED 11M+ budget across the full digital mix. I've built the strategy, hired and directed the talent, owned the P&L conversation with the C-suite, and shipped the AI tools that make the whole operation run more efficiently.

My Computer Science background means I can evaluate, deploy, and integrate marketing technology without depending on engineering — which keeps us moving fast.

Work Experience

Nov 2024 – Present

Dubai, UAE

Digital Marketing Manager — Marketing Lead

DubiMed

●Lead integrated marketing team of 12 specialists across paid media, content, SEO, social, and CRM — managing AED 11M annual budget
●Develop and execute comprehensive digital marketing strategies achieving 30% YoY revenue growth
●Manage multi-channel campaigns across Google Ads, Meta, TikTok, Snapchat, SEO, email, and influencer partnerships achieving 6:1 ROAS
●Built AI-powered customer lifecycle automation reducing sales cycle by 40% and churn by 35%
●Developed Power BI dashboards providing C-suite real-time visibility into CAC, LTV, retention, and multi-channel attribution
●Optimised paid acquisition through AI bidding strategies — 35% CPA reduction at 4.5:1 ROAS
●Oversee brand positioning and creative development ensuring consistency across all customer touchpoints

Nov 2022 – Nov 2024

Dubai, UAE

Digital Marketing Specialist — Marketing Operations

DubiMed

●Launched and scaled e-commerce platform achieving 150% revenue growth through integrated marketing strategy
●Managed AED 500K+ monthly budget across paid advertising, content, and marketing technology
●Grew organic traffic 60% through SEO and content strategy
●Built 10+ marketing automation workflows in CRM covering lead nurturing, onboarding, and retention
●Improved conversion rate 30% through UX improvements and A/B testing
●Implemented retention campaigns increasing repeat purchase rate by 35%

Oct 2020 – Nov 2022

Dubai, UAE

Senior Digital Marketing Specialist

Skyline Media

●Managed AED 200K+ monthly budget achieving 27% traffic growth and 120% social engagement increase
●Developed influencer marketing strategy generating AED 250K+ annual revenue
●Achieved first-page SEO rankings for 20+ competitive keywords
●Executed integrated digital campaigns across paid, content, social, and influencer channels

Skills

Strategy & Leadership

Integrated campaign planningMulti-channel marketingBrand positioningGo-to-market strategyTeam management (12+ members)Budget management (AED 11M+)C-suite reportingVendor & agency management

Paid Media

Google Ads (Search, Display, Shopping, PMax)Meta AdsTikTok AdsSnapchat AdsLinkedIn AdsProgrammatic advertisingGoogle AI biddingMeta Advantage+

Organic & Content

SEO (technical & on-page)Content marketingSocial media managementCommunity buildingInfluencer partnershipsPR & media relationsSemrush / Ahrefs

Marketing Technology

Zoho CRMSalesforce / HubSpotZapier / Make.com / n8nGA4Power BI / Looker StudioEmail & SMS marketingAI workflow automation

E-Commerce & Conversion

ShopifyConversion rate optimisationCustomer journey mappingLanding page optimisationA/B testing

Education

BSc Computer Science & Statistics

Alexandria University · 2019

Certifications